Every club/program should answer the following 10-question framework to establish what type of programming they need:
- WHO? Who are we trying to attract and serve?
- WHY? What is the primary purpose of the squash program?
- WHAT? What programs and services should we offer?
- PATHWAY? How does someone progress from first-time player to regular participant and, where appropriate, competitive player?
- WHEN? What should a typical weekly and annual programming calendar look like?
- WHO DELIVERS IT? What coaches, staff and volunteers are required?
- COST? What is included in membership and what is an additional charge?
- COURT USAGE? How do we maximize courts during both peak and off-peak periods?
- RECRUIT & RETAIN? How do we attract new players, onboard them effectively and keep them engaged?
SUCCESS? What does success look like and how will we measure it?
